G2 Esports, a prominent esports and entertainment brand, has unveiled its latest venture in the esports industry with the introduction of an all-women Rocket League team, ‘Luna.’ This marks a significant milestone as the team becomes the first all-women roster to compete in the North American market under the G2 banner. The addition of Luna to G2’s roster further demonstrates the organization’s commitment to diversity and inclusion in professional gaming.
Meet Team Luna
Luna, named after the Roman goddess of the Moon, is comprised of some of the most accomplished and recognizable women esports talents in the industry. The team is led by team captain Jaime “Karma” Bickford, a 30-year-old American and the most followed professional female Rocket League player worldwide. Joining her are Carlee “Kiaa” Eichhorst and Gio “Avenger” Sy, both hailing from Canada. Together, these skilled players aim to ascend to the top of the competitive rankings, embodying the spirit and origins of their team name.
G2’s Commitment to Diversity and Inclusion
G2 Esports has been actively promoting diversity and inclusion within esports by creating multiple all-women rosters in various games over the past year. G2 Gozen in VALORANT, G2 Hel in League of Legends, and G2 Oya in CS:GO are a few examples of the organization’s dedication to providing equal opportunities for women players to develop their talents at the highest level. G2 firmly believes in fostering the most talented individuals, regardless of gender, to compete side by side in the best leagues.
Expansion into the North American Market
Amidst a slowdown in growth and industry challenges, G2 Esports is committed to expanding its presence in the North American market. The introduction of the Luna Rocket League team aligns with the organization’s strategic plans for growth in 2023. G2 has already made notable strides in the region by joining the VALORANT Challengers North America league and establishing a commercial partnership with Oakley, the American sportswear giant. With a highly engaged audience, G2 aims to establish a strong foothold in the North American esports scene.
G2’s Pursuit of Success On and Off the Field
Beyond their commercial success, G2 Esports continues to make significant strides in the esports and entertainment industry. In addition to achieving multiple successes on the competitive front, G2 recently released its alt-rock single ‘Detonate,’ serving as the organization’s anthem for 2023. Furthermore, G2 has embarked on groundbreaking collaborations with Jägermeister, marking the spirit brand’s entry into gaming, and Warner Bros. Discovery Global Consumer Products and DC Comics.
Statements from Team Captain and G2 Esports COO
Jaime “Karma” Bickford, the captain of G2 Luna, expressed her enthusiasm for the new team and her aspirations to become the best Rocket League player in the world. She sees her role as the team captain as an honor and is eager to lead Luna to victory after victory. Meanwhile, Sabrina Ratih, the COO of G2 Esports, emphasized the organization’s commitment to creating role models and inspiring the next generation. Ratih also highlighted G2’s expansion into the North American market as a crucial objective and expressed excitement for the team’s future endeavors.
G2 Esports’ announcement of the all-women Rocket League team, Luna, competing in North America is a significant milestone for the organization and the esports industry as a whole. By fostering diversity and inclusion, G2 continues to pave the way for women in professional gaming. As G2 expands its presence in the North American market, it solidifies its commitment to providing equal opportunities and creating a mixed-team reality in the long run. With Luna’s talented roster and G2’s unwavering support, the team is poised to make a lasting impact and inspire aspiring esports players.