Real Luck Group Ltd (TSX-V:LUCK, OTCQB:LUKEF) and its subsidiary companies doing business as Luckbox said it is continuing to expand into new markets through its new partnership with one of Peru’s premier esports teams, Thunder Awaken.
The company said this sponsorship marks an important step in Real Luck’s marketing rollout in Latin America as a large number of players discover their betting platforms via teams and influencers.
According to Real Luck, the well-established Thunder Awaken esports team is Peru’s largest professional team with a loyal and expanding fan base of over 16 million across their full network.
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The partnership provides significant marketing benefits, ensuring effective local reach to a highly engaged community across both esports and sporting occasions, the company said.
Thunder Awaken will also compete in one of the largest esports events across the industry, Dota 2 at The International 11, an event which saw 37% year-over-year growth in 2021, peaking at 2.7 million unique viewers.
Real Luck director of marketing Daniel Sanders said the initiative would give the Luckbox brand exposure to 16 million (Thunder Awaken channels) fans via the Dota 2 International 11 competition.
“Peru is a strategically important market for us,” he said. “Not only given the huge interest in esports but also for expanding our online casino and sportsbook offerings to bettors in this vibrant market.”
The company also noted that this effort builds on its recent successful player acquisition debut in Brazil. During October, Real Luck said Brazil witnessed a significant upturn in player registrations, traffic, and deposits.
Sanders added: “We look forward to working with local regulators and providing additional details regarding our Latam growth strategy over the coming months.”
Real Luck is an award-winning betting company that offers legal, real-money betting, live streams, and statistics on all major esports and sports on desktop and mobile devices.
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