Birmingham’s Brutal Backstreet Gang Comes to Progressive VR Platform Early
London, UK, Thursday 1st December 2022: Maze Theory is excited to announce its forthcoming VR narrative adventure game Peaky Blinders: The King’s Ransom has a brand new demo available on the PICO 4 headset from today.
The demo – which will be available to download for free on the PICO Store – will give fans of the hit British crime drama the chance to play Peaky Blinders’ TV series VR debut ahead of release, featuring the vocal talents of the show’s stars Cillian Murphy and Paul Anderson.
Watch the trailer here.
VR aficionados who don’t yet own a PICO headset can get hands-on with the demo at PICO pop-up shops in London, Paris, and Munich until Tuesday 20th December 2022:
- Paris – Westfield Les 4 Temps
- London – Westfield London White City
- Munich – Riem Arcaden
“As the VR audience continues to grow through innovative new platforms such as the PICO 4, we look forward to immersing new audiences in the world of Peaky Blinders,” says Tim Jones, Game Director at Maze Theory. “For fans of action adventure and crime drama, Peaky Blinders: The King’s Ransom allows players to explore the mean streets of 1920s Birmingham in an authentic Peaky Blinders virtual reality experience inspired by the hit TV drama series. As we move towards release, we look forward to announcing more unexpected features.”
At launch, Peaky Blinders: The King’s Ransom will offer:
- Immersive World: Step into the mean streets of 1920s Birmingham and London and explore iconic locations from the show, including The Garrison pub, Charlie’s Yard and Shelby’s Betting Shop.
- Believable Characters: Come face-to-face with Tommy Shelby (voiced by Cillian Murphy) and Arthur Shelby (voiced by Paul Anderson) like never before. Interact with iconic characters as you uncover allegiances and confront your enemies.
- Intense Action: Life in Small Heath is full of opportunity – and risk. Immerse yourself in dramatic action as you take down rivals and move up in the world.
- Epic Crime Drama: On the run from the firing squad, you turn to the infamous Tommy Shelby for help, and soon find yourself at war once again. Your only hope at redemption is to defeat the odds and win at any cost… By order of the Peaky Blinders.
Inspired by the BAFTA-winning drama, Peaky Blinders: The King’s Ransom is an original story written in collaboration with Peaky Blinders’ producer and brand owner Caryn Mandabach Productions, and with series creator and writer Steven Knight. The game is created in partnership with the distributor, Banijay.
Peaky Blinders: The King’s Ransom will launch on PICO 4 on Thursday 9th March 2023 for £24.99/€29.99/$29.99. For more information and to sign up for updates, visit the website here. Follow the game on social media, or join the official Discord.
For more information on PICO visit their website at picoxr.com.
For more information, please contact:
Stefano Petrullo, CEO, Renaissance PR
Telephone: +44 7828 692 315
E-mail: stefano@renaissancepr.biz
Keith Andrew, Senior Account Manager, Renaissance PR
Telephone: +44 7834 237 322
E-mail: keith@renaissancepr.biz
Content Creators:
Aaron Cooper, Head of Content Creators, Renaissance PR
Telephone: +44 7515 448940
Email: aaronc@renaissancepr.biz
– ENDS –
About Peaky Blinders
Peaky Blinders was created and written by Steven Knight (Dirty Pretty Things, Eastern Promises and Locke). The multi award-winning BBC One series is produced by Peaky Blinders’ official series and brand owner, Caryn Mandabach Productions, and co-produced with Banijay’s Tiger Aspect Productions. Series 1 to 6 are available on BBC iPlayer and Netflix. Peaky Blinders is distributed by Banijay Rights and has sold in more than 183 countries and is widely available internationally on Netflix including in the U.S.
The Peaky Blinders brand enjoys international success across multiple categories including gifting, live experience, apparel, accessories, and essentials. Officially licensed products are proving a hit with consumers and retailers, with over 40 licensees across multiple territories.
About Maze Theory
Maze Theory is an immersive gaming studio led by experienced industry veterans from top entertainment companies including Activision, Sony PlayStation, Oculus, EA, Disney, BBC, Channel 4, Output Group and more.
Recent expansion has seen the business grow to over 40 people with the team comprising multiple award-winning developers and creatives. The studio believes in delivering unforgettable stories through innovative, multi-tech and multi-platform narrative experiences that go beyond mere gaming and re-define the future of entertainment.
The game portfolio includes the first ever Doctor Who VR game Doctor Who: The Edge of Time and award-winning found-phone horror game Doctor Who: The Lonely Assassins, which launched this year to massive critical acclaim, heralded as ‘the best Doctor Who game ever’.
For more information visit:
About PICO
Founded in March 2015, PICO is a leading VR company with independent innovation and R&D capabilities, focusing on VR all-in-one technology. Embracing a mission to bridge connections, enrich life, and release infinity, PICO is committed to building an integrated XR platform that inspires the community and empowers developers, creators, and businesses.
